“Just because you can bake it, doesn’t mean you can make it”. That’s the sound of two voices who realized that great food is only part of the battle. When they began working with their friend who owns a restaurant, and heard of all the complications they faced, they saw a talented chef, but an ignorant social media planner. They saw a friendly person, but not someone who was there to meet-and-greet. And it quickly became apparent that they needed to dare to step up to bat (or should we say batter?) In any case, we were the catalyst that helped put their dreams into action. They went from closing doors to opening late. Fighting the competition to being the gold standard that everyone takes notes from. And all while remaining as the voices on the sidelines, keeping the business owner in control and taking the credit as the original dreamer. Some say they dreamed too large. They then realized they were thinking small. So, we took it a step further and decided to go past a single restaurant and on the way to local connections. Then all the way to Mother Earth’s Desserts! The guardian angel for hire. The ghost-brand you didn’t know you needed. As we say here, “The fruit of our Knowledge is your sugar on top”.